The Brand

Built by a professional rugby player. Inspired by the heritage of the game.

FIRST XV was founded with a simple belief: rugby deserves a brand that reflects the character of the sport.

As a professional player, I spent years wearing apparel that performed on the field but never captured the culture surrounding it. Rugby has always carried a rich history—its traditions, its camaraderie, and its unmistakable style—but that heritage has rarely been reflected in modern apparel.

FIRST XV brings together vintage sporting aesthetics, premium materials, and clean contemporary design to create clothing that feels as natural off the pitch as it does around the club.

Every piece is designed with intention—timeless rather than trendy, understated rather than loud, and built to last season after season.

This is rugby, reimagined.

Welcome to FIRST XV.